In the 1980s, the curtain of direct selling business in Taiwan, Hong Kong and Malaysia was raised by foreign direct selling companies from countries such as the US and Japan. In February 1992, Taiwan promulgated Fair Trade Act, which further laid a new milestone in the development of direct selling industry in Taiwan.
Gaining an insight into the potential of future development of direct selling industry in Taiwan, Mr. Lee Jiu-ci, who is highly celebrated in Taiwan’s business circle and used to work for Business Weekly and China Productivity Center and assume responsibility for the implementation of the National Quality Promotion Program under the auspice of the Ministry of Economic Affairs, Executive Yuan, established Brainet Group in September 1992, which was the first professional organization in Asian area dedicated to providing omni-bearing guidance for direct selling industry. In January 1993, Mr. Lee also founded the first Chinese professional direct selling magazine – Direct Selling Century.
The establishment of Brainet Group combined the efforts of professional
journalists, practical direct selling experts and business management
consultants with international vision. The mission statement of Brainet
Group is to create a bright future for direct selling industry in
Asia-Pacific area by accelerating the informationalism, professionalism and
internationalism of direct selling industry in Asia-Pacific area in order
to serve all companies and individuals in direct selling business in the
region. We use “Brainet” (pronounced “Chuan-zhi” in Mandarin) as the name
of the Group to adopt the profound meaning of “conveying sincerity,
creating wisdom and helping people toward achievements” in the hope of
making “direct selling”, a people-centered business, helpful to create
happiness and welfare for more families and individuals in the 21st
century.
In the bullish development of direct selling business in Asia-Pacific area
in the 1990s, Brainet Group duly played the following three main roles:
1. As a provider of direct selling knowledge and information
Activities in the role include publishing direct selling professional media
and books, holding regular direct selling business events, promoting the
development of direct selling business internationally, and enhancing the
social status and image of direct selling business. Since its first
publication in January 1993, Direct Selling Century has become the most
widely circulated, frequently read and highly influential direct selling
professional medium in Asian area.
2. As a professional development institute for high-ranking direct selling
business talents
In order to promote the professionalism of direct selling business and
attract talents from all walks of life to join the business, the first
“Direct Selling College” in Taiwan was established in 1999, combining the
resources from various circles of the society and gathering the talents of
over 100 well-known instructors from direct selling industry, education and
training industry and academic organizations to jointly cultivate direct
selling professional talents for over 50 direct selling companies so as to
enhance the professional image and social recognition of direct selling
business.
3. As a professional consulting organization to provide advice on the
establishment and management of channels for direct selling and health
products.
The developments of direct selling industry and health industry are
mutually complementary. Brainet Group has established a firm foundation in
both direct selling and health domains during the past 12 years and become
the most authoritative consulting organization in direct selling and health
industries in Asian area.
The business consulting services provided by Brainet Group include:
1. Establishment of start-up direct selling business and planning of
total-marketing strategy – consulting service.
2. Management advice on international development of direct selling
business – consulting service.
3. External resources integration and media publicity program of direct
selling business – publicity service.
4. Establishment of organizational education and training system for direct
selling business – training service.
The current associated businesses under the flag of Brainet Group include:
1. Brainet International Culture Co., Ltd. – magazine and books publication
2. Brainet International Consultancy – direct selling consulting service
3. Brainet International Network Co., Ltd. – direct selling website service
4. Elite College International Education Center – training service
Regularly published media include:
1. Direct Selling Century
2. Direct Selling and Marketing blog (http://dscentury.com/brainet/)
Brainet International Culture Co., Ltd.
Tel.: 886-2-23684498 Fax: 886-2-27188883
聯絡我們
傳智國際台北總公司
地址:台北市中正區博愛路9號4樓
電話:886-2-2368-4498
傳真:886-2-2718-8883
Email:group@brainet.com.tw